Sixty students, ten companies from the Exclusive Brands Torino Network, and just one day to imagine, develop and launch a new product on the market. This is the challenge launched by the Department of Management and the SAA – School of Management with the second edition of the Business Game ‘Artificial Intelligence: the fifth industrial revolution’, scheduled for Friday 23 May, from 9 am to 6 pm, at the Club Ronchiverdi in Turin. An intense day of training and hands-on experience, designed to offer participants a concrete opportunity for learning and direct contact with the business world. Up for grabs is a prize of €1,200 for the team that stands out for its innovation, creativity and execution skills.
The format includes an initial phase of training and practical exercises with Giuliano Ambrosio, Founder & Managing Partner of ThinkingHat – an innovation studio specialising in Generative AI production – before getting to the heart of the challenge: participants, divided into teams, will work side by side with the managers and owners of 10 companies and partners belonging to the Exclusive Brands Torino Network – including Bava, Costadoro, Estetica, Gruppo Building, l’Opificio, Miroglio & C., Sant’Agostino Casa d’Aste, Spin-to, VANNI, YEG! – to create a new brand based on real company briefs.
Each team will be equipped with a computer running ChatGPT and other AI-powered tools to experiment with the application of artificial intelligence in strategic planning. The winning team in the creative and strategic team challenge will receive €1,200, offered by ThinkingHat to consolidate its path as a Benefit Corporation aimed at promoting young talent.
The training programme aims to enhance students’ soft skills – such as decision making, team working and time management – and to develop practical skills in marketing, communication and innovation. At the end of the experience, each participant will receive a digital open badge, a useful recognition to enhance their educational and professional path.
AMONG THE KEY FIGURES OF THE DAY
Paola De Vincentiis, Director of the Management Department
Davide Caregnato, Director of SAA – School of Management
Massimo Di Conza, Executive Committee Member of “Manager Experience Lab”
Cecilia Casalegno, Eleonora Isaia, Christian Rainero – Presidents of the degree courses involved
Stefano Bresciani, Director of MBA
THE STATEMENTS
Paola De Vincentiis
“The Business Game offers students a unique opportunity to put their skills into practice and engage with the real world. It is a bridge between university and business, promoting emerging talent and enhancing transferable skills.”
Davide Caregnato
“The “Management Experience Lab” programme continues to represent excellence in Piedmont’s educational landscape. It is an initiative that encourages interaction between students and companies, offering educational experiences in line with market needs.”
Massimo Di Conza
“With Management Experience Lab, we have created the concept of “Impresità”: a new way of training that brings the business world closer to the academic world. A concrete opportunity for students and managers to grow together, creating value and building relationships.”
Giuliano Ambrosio
“We are proud to contribute once again to the second edition of this programme aimed at sharing a culture of innovation with young talents and companies. This is a unique opportunity, with innovative companies sitting at the same table as young talents.”
Giulio Trombetta, Chairman and CEO of Costadoro and Chairman of Exclusive Brands Torino.
“Artificial intelligence is one of the most fascinating challenges of our time: it is revolutionising production models, the way we think, create and do business. Participating in this initiative is a source of great pride for us: the day will be an opportunity to promote dialogue between companies and the younger generation and to address the issue of technological transformation currently underway with responsibility and creativity.”