pininfarina

An Italian design icon

A global icon of Italian design, Pininfarina is celebrated for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation.

Founded in 1930, Pininfarina has evolved from an artisan company to an international service Group, becoming a leader in automotive styling and a well-established player in industrial design and architecture. The Group employs 500 people and has offices in Italy, Germany, China, and the USA. It has been listed on the Italian stock exchange since 1986, and is among the twenty-two best companies in the Italian Listed Brands list compiled by Borsa Italiana.

Pininfarina is a company with an eye on the future through its multidisciplinary expertise in services. The capabilities historically found in the automotive industry – design, engineering, limited series production – represent just a small portion of the range of services the company can now offer its customers.

Cross-fertilization, mainly from industrial and experience design, architecture and yachting, means that Pininfarina can offer a new and broader value proposition in the form of integrated solutions and turnkey projects in all sectors, from automotive and telecommunications, to real estate, yachting, industrial machinery and retail.

“You ask me what Italian style means. It amounts to balanced lines, a sense of proportion, simplicity and harmony, so that even after considerable time has elapsed a sense of vitality still lingers after the memory of the initial beauty fades”.

Pinin Farina

“A leading player in the luxury industry, the Pininfarina Group has been moving dreams since 1930”

Pininfarina is currently working on revolutionary projects in all sectors. It recently unveiled models of new electric and hydrogen-powered vehicles, trucks, trains, yachts and major international architectural projects, including the Control Tower at Istanbul’s new airport and a number of high-impact residential buildings in Europe and Latin America that won numerous architecture awards.

Every one of Pininfarina’s projects – which creates multidisciplinary partnerships between residential and architectural projects and luxury companies such as Ferrari, Maserati, Alfa Romeo, Princess, and Oceanco – aims to humanize innovation and technology, resulting in creations that are both visually powerful and innovative, and unique experiences that unite the physical and digital worlds.

This philosophy focuses on people and reflects the fundamental values of Pininfarina, whose approach to design has been perfected over the last ninety-three years to combine the very best of each vertical to produce a wholly original result every time.

“In its genes, Pininfarina is the same today as it was in the 1930s: design, aesthetic sensitivity capable of creating timeless beauty, constantly striving for innovation, the strength of a tradition that brings together industry, technology and stylistic research, the capacity to interpret client requirements while upholding their brand identity, and a propensity for long-term collaborations are still very much at its heart. These values, together with the commitment of the entire Group, will enable us to build a bridge towards the future”

Paolo Pininfarina

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