Estetica and Allure
Excellence in the publishing sector
Two big names in the beauty and cosmetics publishing industry are EsteticaHair and Allure magazine.
EsteticaHair is the world’s leading fashion and hair magazine. The publication, aimed at both hair stylists and their customers, offers interactive and multimedia content. By scanning the QR codes, the pages are brought to life by videos, photo galleries, tutorials, interviews and ‘live’ reports. Thanks to its seventeen language editions, each issue of EsteticaHair reaches more than 400 thousand beauty salons worldwide.
Allure is the trade magazine dedicated to luxury perfumery, beauty and cosmetics. Four annual releases are aimed at all industry operators: perfumeries, companies, press and PR offices, key contacts in the world of fashion, and institutions.
EsteticaHair and Allure are the ambassadors of the values of quality Italian publishing.
Developed from the global presence and experience of EsteticaNetwork, Estetica Export is the first beauty digital-hub project for the hair & beauty sector geared towards the global distribution of cosmetic products. Estetica Export is not just a website, but an entire platform of online and consultancy services, developed by industry experts and dedicated to manufacturers and distributors worldwide. This project aims to be a reference point for all Small and Medium Enterprises (SMEs) and their counterparts seeking to grow and expand their horizons. With magazines EsteticaExport.com, Estetica World and Best in…, EsteticaNetwork seeks to be an ambassador for the best companies in the Hair & Beauty sector.
Since its launch, Estetica has continued researching and experimenting with new formulas for communicating with the trade sector. As early as 1996, it launched its first website with editorial content. Since then, it has continued to grow exponentially on the ‘digital beauty’ front, completing and consolidating its global leadership in the sector. Its key features are maximum specialization, reliability and up-to-date news, maintenance of the database of newsletter subscribers, international dissemination of content through websites in fifteen languages, and maximum interactivity with the more than 600 thousand fans/followers of its social media profiles.
Contact Estetica and Allure
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- Email Estetica
- Email Allure
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