Galup

It’s not just a brand. It’s a story. A wonderful Italian story

Galup is a name, an original recipe, a panettone that stands out from all others. is a name, an original recipe, a panettone that stands out from all others. Before Galup, the only panettone around was the Milanese variety. The low panettone with hazelnut glaze was invented by Pietro Ferrua, who was born in the Langhe region before settling in Pinerolo. Pietro Ferrua was also known as Monsù Ferrua. The idea was his, as was the recipe, a brilliant and delicious innovation that offered a new take on an ancient tradition from Lombardy, giving rise to a new staple of fine Piedmontese patisserie. The recipe has been fine-tuned over the years, but the basic characteristics have remained the same as those created by Pietro Ferrua back in 1922. This led to his pastry patisserie earning the title of licensed supplier for the Royal House of Savoy a few years later

PANETTONE THAT TASTES LIKE HOME

Panettone tastes like delicious baked cakes that are good for you. Like at home. When you unwrap this unforgettable panettone, you can tell the thick, crunchy glaze is made by hand: it is a little uneven and different in every Galup product. The panettone is still produced in a family setting, with the contribution of men and women who call each other by name and preserve the memory of an important history.

THE LOW PANETTONE. WITH PIEDMONT IGP HAZELNUT GLAZE.

Galup panettone is the result of Pietro Ferrua’s idea to lighten the dough, widen the shape and add Piedmont PGI hazelnut glaze. This softer panettone with more generous top enhances the taste and fragrance of a special hazelnut, the Tonda Gentile Trilobata, now protected under the PGI standard. Since 1922, Galup glaze has only been made with this type of hazelnut, the best in the world.

IN PIEDMONTESE DIALECT, ‘GALUP’ MEANS DELICIOUS. BECAUSE THE INGREDIENTS FOR THE DOUGH ARE ALWAYS DELICIOUS.

Time hasn’t changed us. We continue to use only Piedmont PGI hazelnuts, the freshest eggs, selected wheat flour, fresh Italian milk, butter, and candied fruit. The starter is the one from 1922, which we revive every day with water and flour to ensure it preserves the organoleptic qualities of our panettone. Even when we create new specialties, we never leave out any of the quality ingredients from this area. Galup continues to be same as it has always been. A genuine panettone produced with care by our bakers, chosen by numerous families who appreciate both the quality of the ingredients and the craftsmanship with which it is made.

GALUP HAS BEEN MADE HERE IN PINEROLO SINCE 1922.

Galup has been here since 1922, in the same area where it was first created. The company has grown over time, becoming a national and international business. Our panettone has been exported all over the world, and Galup has become an acclaimed top-quality Italian product. However, its key spaces are still here in Pinerolo. There is Via del Duomo and Via del Pino where Pietro Ferrua and his wife, Regina, acquired an old red-brick bakery which they transformed, day after day, into the most popular patisserie in the country. Via Fenestrelle is still here where the company’s industrial history began in 1948 and where Galup is still produced today.

MISSION

⁣⁣We want to be the ideal and desired partners of every occasion, the delicious companions of every day, the gluttonous thought of every lover of good, traditional and at the same time innovative dessert, without compromising on quality.

VISION
We want to be leaders in the premium confectionery market, setting an example through the choice of ingredients and our ability to offer the best products from our tradition, made with the same care over the years but with the constant quest for perfection that can only be achieved today. We want to grow together with our loyal customer base for a truly better world.

VALUES
Tradition, passion for good things, and love of quality. These are the values that inspire the work of our team: a group of people who respect one another, call one another by name, and know the difference between listening and hearing. We understand the value of every celebration and we want to share it with you to make your smile unique, every single day.

The Galup trademark is registered in the special UIBM register (Italian Patent and Trademark Office) as a historical trademark of national interest.