The ALLURE/EsteticaNetwork editorial group presents new communication tools and a structured consultation plan to encourage exportation of Italian cosmetics – and hair products in particular – worldwide. This editorial product is intended to support one of the recognised excellencies of the Italian industrial system.
To be launched late in July at Cosmoprof Las Vegas is the special Estetica edition dedicated to the ‘Best in Italy’ of the sector and the new esteticaexport.com platform.
The export of cosmetic products ‘Made in Italy’ is in fact subject to constant growth. From figures published by Cosmetica Italia in its annual Beauty Report, the turnover generated by export is gradually rising to meet the 5 billion euro mark. While the active trade balance is near 2.8 billion euro, well above most contiguous product categories, confirming Italian cosmetics as an active element for the country’s economic system. Safety of the formulations and constant product innovation – Cosmetica Italia confirms – have contributed to the maintaining this quota on individual markets and pushed the increase in new areas of excellence, confirming the quality of Italian supply in the cosmetic sector.
France, Germany, and the United States have a double-digit impact on the total of cosmetic exports. The USA and Hong Kong are the destinations that recorded the greatest increase over the past year. In terms of “strategic relevance” for internationalisation activities, these countries are joined by China, Canada, India, Brazil, Colombia, and Indonesia.
Hair products amounted to 19.4% on the export total in 2018, with a growth of 5.2% compared to the previous year and a turnover poised to pass the billion euro mark.