Versatility, joy and colour are at the center of Mattioli’s new campaign, which celebrate love for women, passion for jewels and the brand’s Italian roots.
A journey through the most evocative views of Turin, the campaign represents the brand’s creations through a refined and imaginative femininity, enhancing its originality. Unusual and authentic jewels that become interpreters of contemporary luxury, allowing the “Mattioli women” to express themselves on every occasion and always be unique.
Stars of the campaign are the iconic jewels of the collections Puzzle, Chips, Tibet, Siriana, Aspis, Aruba, Navettes, Yin Yang, Hiroko, X-Band and the masterpieces of the collections Rêve_r and Fireworks.
The concept of the campaign has been interpreted also through the new website, now online, designed to mirror the brand’s contemporary spirit and sophisticated image. Thanks to a new layout inspired by the Italian lifestyle, and new contents, such as a new video in the homepage and the lookbook 2020 available in the “Campaigns” section, the website becomes a real showcase where users can feel the passion that Mattioli puts into creating their jewels.
Moreover, the website aims to make users’ browsing easier thanks to new functions. Among these there’s a store locator to find the nearest official retailers effortlessly and promptly thanks to geolocalization, the possibility for final clients to subscribe to a Newsletter to receive a preview of latest news about the collections and potential offers and, shortly, a new e-commerce.