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“Annual Brands Report 2020”, Vermouth: Cocchi is the best selling and top trending brand

Jan , 23
“Annual Brands Report 2020”, Vermouth: Cocchi is the best selling and top trending brand

The Storico Vermouth di Torino Cocchi is the world best selling and top trending vermouth, as it stands in the International research “Annual Brands Report” published in the specialized magazine “Drinks International”.

“Topping the list this year is Cocchi, a sweet vermouth of the Torino school and a classic of some 120 years. In around half of bars polled, it was one of the top-three vermouths used and the go-to in more than a quarter of cases. Expect Cocchi to remain at the top next year”.

The research took in consideration the buying habits of the best bars worldwide. This year report questioned owners, head-bartenders and managers of 109 bars from 39 nations, picked by their performances from the most important specialized competitions (World’s 50 Best Bards, Tales of Cocktail’s Spirited awards, Asia’s 50 Best Bars, Drink Magazine’s Bar Awards, Germany’s Mixology Awards, Class Bar Awards, Australian Bartender Awards, Time Out Awards).

COCCHI RESULTS IN THE LATEST YEARS:

2020: n. 1 top trending brands n. 1 best selling brands
2019: n. 2 top trending brands n. 3 best selling brands
2018: n. 1 top trending brands n. 3 best selling brands
2017: n. 2 top trending brands n. 2 best selling brands

Annual Brands Report 2020: Vermouth Cocchi è il marchio più venduto e più richiesto
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