Talks About Excellence with
l'Opificio: a world of 100% Made in Italy luxury fabrics, velvets and furnishings. Renowned all over the world, the Opificio is the reference point for Italian furniture with a Turin heart. Synonymous with great excellence, the Opificio represents the Made in Italy of great quality and elegance.
l’ Opificio is part of the Exclusive Brands Turin network and shares the typical values of Made in Italy with other companies. What are these values for l’Opificio?
For l’Opificio, the founding values of Made in Italy are tradition and innovation, excellence, quality and uniqueness of the products. Values that also ensure the quality of a 100% made in Italy short supply chain. Being part of the first and longest-running Italian multisectoral network is a source of pride as an example of the fact that we Italians also know how to group and carry out a common project in spite of the clichés that make us unable to create a system.
Exclusive Brands Torino includes the companies of excellence in Piedmont. What are the peculiarities of this territory?
The peculiarities of those who live in this territory, enclosed in the highest mountains in Europe, are the seriousness and calmness, the same that the companies of excellence that are part of Exclusive Brands Torino tell with their products and the way to offer them in the world. We do beautiful things and being part of a Network of Excellence helps us to offer them to the world.
What does the word "excellence" mean for l’Opificio?
For us who make products for the home and living environments, excellence means offering a "beautiful and well-made" product, the result of a production that respects man and the environment, an expression of our culture and our unique lifestyle in the world.
Through what strategies is it possible to convey the character of excellence of l’Opificio?
l’Opificio has always pursued a path of excellence that starting from the philosophy behind the product reaches the service offered. A strong identity path, based on continuous and structured work that is communicated with quality starting from the product, and the service that accompanies it, to also characterize all the touch points with the customer.
The quality of Made in Italy craftsmanship is recognized all over the world. How are the values of Italian know-how exported?
Being ambassadors of Italian style in the world also means a continuous effort to preserve and enhance the craftsmanship that has given Italy so much prestige and made us known in the world with unique workmanship. A continuous and tenacious work that speaks of ancient culture and savoir faire.
What characteristics must a product that declares itself Made in Italy have?
The real Made in Italy is first of all the result of inventiveness and creativity, then an emblem of real quality to be able to transport the customer who chooses to buy us in the memorable Italian lifestyle.
What are the strengths of Italian craftsmanship for l’Opificio?
The products of Italian craftsmanship have always been the result not only of the specific know-how and design skills of the craftsman, but also of a district know-how that is an all-Italian uniqueness and has certified its worldwide reputation.
To conclude: what objectives does l’Opificio have for the future together with Exclusive Brands Torino?
Being part of Exclusive Brands Torino means being ambassadors not only of Made in Italy, but above all of Piedmont and Turin and, in particular, of the companies in the area that share the same values of excellence and the same vision that sees respect for people and of the environment the only industrial model of the future.