Talks About Excellence
Founded in 1965, Lauretana today occupies a prominent place in the international Food & Beverage panorama. It boasts the European primacy of lightness in the mineral water market, thanks to the fixed residue of only 14 mg / l.
Lauretana is part of the Exclusive Brands Turin network and shares the typical values of Made in Italy with other companies. What are these values for Lauretana?
Our "made in Italy" values are to cultivate tradition with passion, aim for process and product excellence, have an entrepreneurial vision open to the future.
Exclusive Brands Torino includes the companies of excellence in Piedmont. What are the peculiarities of this territory?
The Piedmont area has always represented fertile ground for the proliferation of high value-added districts. This virtuous asset has facilitated the development of a shared business philosophy oriented towards excellence.
What does the word "excellence" mean for Lauretana ?
Excellence accompanies the company which continually demonstrates the strong intention to surpass itself, being fully aware of its means, its objectives and the ecosystem in which it operates.
Through what strategies can Lauretana's character of excellence be transmitted?
Referring transparently to the intrinsic qualities of Lauretana water and the added value of its container, the complete recyclability of Pet and glass. We also try to convey excellence through the shape of our products, such as the glass bottle designed for us by Pininfarina.
The quality of Made in Italy craftsmanship is recognized all over the world. How are the values of Italian know-how exported?
Everything starts with a strong identity and respect for one's roots, which we have always understood as an added value. Without prejudice to certain values, exporting one's “know-how” is a natural consequence of the know-how cemented over time and of a continuous opening towards new market trends.
What characteristics must a product that declares itself Made in Italy have?
Born in the Italian territory, not only on a production level, but also conceptually in full respect of tradition, generating positive effects on the local and national territory.
What are the strengths of Italian craftsmanship for Lauretana?
The innate creativity of our territory, which translates into the ease of transforming an idea into a concrete act. We are also creative in practice and this gives us a competitive advantage over many countries.
To conclude: what objectives does Lauretana have for the future together with EBT?
Enhance the excellence, tradition and culture of the territory we represent together. Take part and contribute to making the network between companies with which we share profound common values strong and meaningful.