The society we live in is becoming increasingly savvy in the informed use of resources; especially the impact that what we produce and what we market has on the environment. Sustainability is a complex topic but can easily be applied to the print media supply chain. For today's publishers, reducing the consumption of paper is essentially a collateral effect of the increase in online publishing: newspapers and periodicals have fallen in number with smaller press runs, favouring the exponential growth of information and communications websites via social media.
But a savvy publisher knows that he or she can – and must – intervene also in the selection of which paper to use for printing. The international certification of the FSC - Forest Stewardship Council - guarantees that the raw material used for making paper - cellulose - actually comes from forests managed in compliance with strict quality and environmental standards. Estetica and Allure are proud to be able to make their own contribution to sustainability, also by presenting products and packaging on their pages that are aligned with the principles of sustainability and respect for the environment we live in.