Exclusive Brands Torino

Exclusive Brands Torino tells its story at Expo Dubai 2020

The Network of top-range Made in Italy companies devotes a talk show on the theme of sustainability

Exclusive Brands Torino, the first network of top-range Made in Italy companies founded in 2011 and promoted by Unione Industriali Torino, as part of its collaboration with the Monaco Pavilion, of which it is Official Partner at Expo Dubai 2020, has chosen to be present, even if not physically, with an online appointment scheduled for Thursday 17 February.

In particular, an institutional Press Conference has been organised and will be broadcast on the Network's YouTube channel at 3pm on 17 February, during which the President of Exclusive Brands Torino Paolo Pininfarina and the Vice-President Paola Bertoldo will illustrate the mission and the peculiarities of the Network and explain the terms of the collaboration with the Monaco Pavilion. Albert Croesi, Commissaire Général of the Monaco Pavilion will also be present for a brief greeting.

This will be followed by a Talk Show during which some of the members of the Network will discuss the topic of "sustainability" - introduced by Dario Casalini of Oscalito, author of the book "Vestire buono, pulito e giusto. Per tornare a una moda sostenibile" - and how this topic can represent a unifying element even for different and apparently distant production activities, such as food, design and technology, fashion. 

The participants of the Talk will be, for the food sector, Umberto Trombetta of Costadoro and Stefano Borromeo of Galup, for the technology and design sector Luca Boffa of Building, Paolo Pininfarina of Pininfarina, Alberto Parini of Arti Grafiche Parini, for the fashion sector Alessandra Girardi of Vanni Occhiali and Paola Bertoldo of l'Opificio.

Inside the Monaco Pavilion, where Exclusive Brands Torino is present from 1 October 2021 until 31 March 2022, the event will be broadcast in real time on dedicated screens. The exhibition of the Limited Edition composed of 14 products, created specifically to celebrate this partnership following the agreement signing  in 2019, will also continue until the end of the fair.

"The participation in Expo Dubai 2020 as Official Partner inside the Monaco Pavilion represents for Exclusive Brands Torino an example of winning international collaboration and a great opportunity for visibility and promotion of high-level Made in Italy that has further improved the performance of the network, with a foreseeable positive impact on turnover and exports" declares Paolo Pininfarina, President of EXCLUSIVE BRANDS TORINO. With the Principality of Monaco, the Exclusive Brands Torino network shares the same values of internationality, exclusivity and excellence". 

Exclusive Brands Torino looks forward to seeing you at 3pm on Thursday 17 February on YouTube

Project supported by unicredit partner exclusive brands torino as a sponsor.