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Design in Italy: icon of style

Italian design is recognized in the world as a universal value: objects and stories that are style icons.

Italian creativity and know-how find in design one of the most successful and appreciated events. Combining aesthetics and functionality is the basis of design: Italy is a great teacher in the sector.

There are many design objects that have become an icon of style. Immediately recognizable products and creations, which are still used and "copied" for their originality.

If we talk about iconic Italian design, we cannot fail to mention "La Conica" (Aldo Rossi, Alessi, 1984), the coffee maker that transforms coffee into a ritual of style with a combination of geometries. Or the “Arco” floor lamp (Achille and Pier Giacomo Castiglioni, Flos, 1962), loved by design lover. A unique object that arises from the idea of ​​orienting the light on the table below without it having to be positioned in a precise position.

How can we forget the "Superleggera Chair" (Gio Ponti, Cassina, 1957)? A design icon and manifesto of Italian craftsmanship. The geniality is in the triangular section of the legs, made thin and essential.

The "Carlton Library" (Ettore Sottsass, Memphis Milano, 1981) is perhaps among the most reproduced objects in the world. A bookcase that is a colorful totem, perfectly geometric and stable, which at the same time is a hymn to the instability of the forms. Always by Ettore Sottsass, the Valentine typewriter for Olivetti: an object of absolute and timeless design.

Design in Italia: le creazioni che ci hanno fatto sognare | “Sedia Superleggera” (Gio Ponti, Cassina, 1957)

“Sedia Superleggera” (Gio Ponti, Cassina, 1957) - Image Google Images

Design in Italia: le creazioni che ci hanno fatto sognare | “Libreria Carlton” (Ettore Sottsass, Memphis Milano, 1981)

“Libreria Carlton” (Ettore Sottsass, Memphis Milano, 1981) - Image Google Images

Design in Italia: le creazioni che ci hanno fatto sognare | “La Conica” (Aldo Rossi, Alessi, 1984)

“La Conica” (Aldo Rossi, Alessi, 1984) - Image Google Images

Design in Italia: le creazioni che ci hanno fatto sognare | “Arco” (Achille e Pier Giacomo Castiglioni, Flos, 1962)

“Arco” (Achille e Pier Giacomo Castiglioni, Flos, 1962) - Image Google Images

Of course, they are only objects: but some have the ability to enter the memory and everyday life. This is the design and for this reason Exclusive Brands Torino celebrates it in its network with one of the most illustrious names of contemporary Italian design: Pininfarina.

Excellence, Made in Italy, perfection of details, creativity, passion: an infinite list of values ​​that are the basis of Pininfarina's work.

Discover Pininfarina's projects

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