Turin – the World Capital of Hairdressing in November 2019 for the tenth edition of On Hair Show & Exhibition, the event dedicated to the world of hairstylists slated to take place on Sunday, 17 and Monday, 18 at Pala Alpitour. Ten thousand hairdressers are expected to attend the two-day spectacular event and to visit the exhibition with an ample presence of leading companies in the sector.
EsteticaNetwork is a partner of the event also in terms of artistic direction, with the brand new format dubbed Estetica Master Class. Four of the most important master stylists of international renown will be on stage at the Pala Alpitour for thirty-minute fashion shows featuring the latest trends and on iconic looks that have make the history of their brands. Trevor Sorbie Art Team with Tiziana Di Marcelli, Giuseppe Stelitano and Mai Ha, Errol Douglas for Farmaca International, Dmitry Vinokurov and X-presion for Indola are star-studded on the virtual marquee of this edition, stars also on the websites and social channels of EsteticaNetwork and the December issue of the magazine with exclusive interviews.
The media coverage is ensured by the Estetica team at the event, busy in the theatre, backstage, and in the foyer of the Pala Alpitour to bring live coverage of the hairdressing event worldwide, with Facebook, video reports and photographs, and Instagram posts and stories. Clients will find plenty of space to roam about the exhibition sector with the dedicated stand and a deluxe lounge on the Sebastopoli terrace, open to all the network’s VIP guests present at the two-day event, and including a extensive delegation of international editors.
for this occasion Estetica has published Torino Pocket magazine that will be distributed during On Hair and then sent to Italian hairdressing salons. Inside is everything there is to know about Turin: the events, the shows, the locales, the opportunities, the brands you won’t want to miss during the On Hair weekend and the days to follow.
An appointment brimming with contents, ma also a city ready to welcome the public with all the excellences this territory has to offer. Don’t miss the Exclusive Tours by EBT, three different itineraries to choose from on the discovery of Piedmontese exclusivities, organised by Exclusive Brands Torino, the leading network that unites 19 high-end companies of the city, including Estetica and Allure representing publishing.