{"id":19740,"date":"2023-04-20T12:13:23","date_gmt":"2023-04-20T12:13:23","guid":{"rendered":"https:\/\/www.exclusivebrandstorino.com\/2023\/04\/20\/exclusive-talks-with-building-and-quercetti\/"},"modified":"2023-10-04T10:59:40","modified_gmt":"2023-10-04T10:59:40","slug":"exclusive-talks-with-building-and-quercetti","status":"publish","type":"post","link":"https:\/\/www.exclusivebrandstorino.com\/en\/2023\/04\/20\/exclusive-talks-with-building-and-quercetti\/","title":{"rendered":"Exclusive Talks with Building and Quercetti"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19740\" class=\"elementor elementor-19740 elementor-15742\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-773a26f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"773a26f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16993336\" data-id=\"16993336\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a6030c8 elementor-widget elementor-widget-text-editor\" data-id=\"1a6030c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Every day we hear about <strong>&nbsp;made in Italy,<\/strong>&nbsp;business networks, quality, eco-sustainability&#8230; but what &nbsp;does it really mean for a company to embrace these concepts and live them every day?<\/p>\n\n\n\n<p>Today we are joined by two entrepreneurs &nbsp;working in very different fields &nbsp;\u2013toys and the&nbsp;design and construction of real estate&nbsp;\u2013who will share with us their vision of business and doing&nbsp;business in Italy at this precise time in history.<\/p>\n\n\n\n<p><strong>Stefano Quercetti<\/strong>&nbsp;is CEO of the company,&nbsp;which was founded in 1950, &nbsp;and is now run by the second generation of the family, which &nbsp;holds 100% of the shares. &nbsp;Stefano is also involved in production: the choice of &nbsp;his course of &nbsp;study was decisive for &nbsp;his role in the company. When &nbsp;he joined the company,&nbsp;32 years ago after graduating in &nbsp;Electronic Engineering, he was immediately able to put into practice the notions he had learnt during &nbsp; his &nbsp;studies at &nbsp;the Turin Polytechnic.<\/p>\n\n\n\n<p><strong>Luca Boffa<\/strong> is CEO of <strong>Gruppo Building<\/strong> which was founded in Turin in 1983 by the Boffa family; Luca with his father now leads the company with the aim of designing, building, imagining, inventing the city and living, industry and commercial spaces, civil, private and leisure places, in Italy and abroad. With a special focus on research into architectural solutions and materials. With the holding company Dad&amp;Son they operate in various sectors, from taste with Ifse and Snodo, the food area of the OGR, to cosmetics with Alkemy and wellness with Alfieri6 Urban spa to luxury with Fly &amp; Wine.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ExclusiveTalks - Puntata 3- Building e Quercetti\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/AeAadbyX4AY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em><strong>Talking about business in Italy today also means talking about values, values such as quality, research, respect. What does it mean for companies and networks of companies to embrace these values on a daily basis?<\/strong><\/em><\/p>\n\n\n\n<p>We asked two entrepreneurs today who work in very different sectors, at least on the surface. Stefano Quercetti and Luca Boffa. I start by asking Luca Boffa from Building what are the identifying values of his company that he found in Exclusive Brands Torino.<\/p>\n\n\n\n<p><em>Luca Boffa<\/em><\/p>\n\n\n\n<p>Certainly the main values of our company that bind and Exclusive Brands Torino are the search for a product of the highest quality, which does not necessarily mean luxury but means research into materials, means research into the best technology for that individual object or initiative. Then what we have tried to do especially for the past 10 years is to create a brand that few companies in real estate or construction have tried to do. So all this unites us with the network and we also share the desire to go outside Italy and bring excellence from outside Italy to Italy. We worked in Russia St. Petersburg from 2002 until today, we moved to China a couple of years ago. So it is the network&#8217;s mission to start in Turin and Italy with a high quality product and bring it to the world, and the world to bring it here to Turin.<\/p>\n\n\n\n<p><em><strong>Instead, I ask Stefano Quercetti what are the added values of working in a network with other companies that are all committed to &#8216;Made in Italy&#8217; and excellence?<\/strong><\/em><\/p>\n\n\n\n<p>Quercetti, I believe, was one of the last companies to join Ebt and I was a little perplexed at first, precisely because of the huge difference in proposals within this brand. In fact, this is precisely the great merit of EBT, which encompasses the excellence of many sectors within our Turin society, and being able to work closely with entrepreneurs gives you a totally different sense compared to a standard operation. You feel part of a very small community where the quality of the product is central, absolutely the quality that is born in Turin and exported to the world, so I felt not good but better.<\/p>\n\n\n\n<p><em><strong>And now a question to both of you: why should you choose made in Italy today?<\/strong><\/em><\/p>\n\n\n\n<p><em>Stefano Quercetti<\/em><\/p>\n\n\n\n<p>Made in Italy is still extremely important today because it is an extremely powerful international brand, one of the most widespread in the world because it encapsulates all the main values of the EBT group as well, i.e. product quality, design, attention to detail, which is what makes the difference in any field.<\/p>\n\n\n\n<p><em>Luca Boffa<\/em><\/p>\n\n\n\n<p>Stefano has explained very well why we are made in Italy, and what I can add is that the Italian people have an excellent mind, they are a people of thinkers, researchers, so the product we bring out is never a mass-produced product and that is why there are very few multinationals but we are the country with the largest number of small and medium-sized companies. EBT is an example: there are 19 of us, we are growing every year, they are medium to large companies in one area that are leaders in their fields, those that aim for the highest quality &#8211; then maybe even the big groups take their cue. Made in Italy is a choice of quality and not only because the world says &#8216;made in Italy is quality&#8217; but because there is research behind everything that is brought out.<\/p>\n\n\n\n<p>I see next to Stefano quercetti a memory from my childhood: the educational game of tacks that I used for years. However, there is a novelty: today it is an organic and eco-friendly game. So I take the opportunity to ask how a tradition as solid as that of Quercetti toys, which is also so beloved, can also exploit innovation and research without losing its identity.<\/p>\n\n\n\n<p><em>Stefano Quercetti<\/em><\/p>\n\n\n\n<p>Tradition within our company is like the foundation of a house, so it is important: it is our history, it is our life that starts there and then evolves. Our innovation is based on our tradition and these pegs you see by my side represent this in full, because we wanted to make an iconic product for us but using totally innovative materials that are organic but involve a different amount of technology than our standard, which involved a huge investment in research and development. It is now a very good product and is largely composed &#8211; more than 40 per cent &#8211; of CFC wood, so it is extremely compatible and environmentally sustainable and is a small feather in our cap.<\/p>\n\n\n\n<p><em><strong>You both talked about quality and research for your companies. I then ask Luca Boffa what other levers are important besides quality.<\/strong><\/em><\/p>\n\n\n\n<p><em>Luca Boffa<\/em><\/p>\n\n\n\n<p>Quality is one of the most important points, but it is not only quality that we must focus on but research. Research then leads to quality; one must be able to re-invent oneself, thus not being static. Our company started with my father in &#8217;83, but my grandfather had already been doing this job since &#8217;59. I think we have touched all areas of construction: my grandfather did steelwork for Fiat, my father started by doing industrial sheds in 2000, we did shopping centres in 2010, we started with residences. Today we are moving to Milan so the goal is to never stand still and always aim for innovation. Today we are on our fifth project in Turin with Up Town and it will be a totally different project from the others that have one common thread, which is that they are made by the Building, hence by a brand and proven quality. But behind it all there is research and the desire to improve each time, so the secret in my opinion lies there.<\/p>\n\n\n\n<p><em><strong>I would like to return to the subject of eco-sustainability and ask Stefano Quercetti: for you, it was undoubtedly a very strong ethical choice and also a very demanding one at an economic level, and was it also a winning one at a marketing level?<\/strong><\/em><\/p>\n\n\n\n<p><em>Stefano Quercetti<\/em><\/p>\n\n\n\n<p>At last year&#8217;s trade fair in Nuremberg in February, there was something of a plebiscite to underline the importance of using these plastics within the toy world. It is very difficult to use them contrary to what one might initially think. What is still not so clear to the public is that they are plastics that cost much more than the standard anyway, both as raw material and in processing. While the market is not yet ready to bear a cost proportional to the investment we have made, it is definitely a trend to be maintained and we will develop it as fully as possible. But I hope that the public also realises what is behind it.<\/p>\n\n\n\n<p><em><strong>And now we come to current events: this is undeniably a time of severe crisis, but I wanted to ask Luca Boffa how much this crisis can be used as an opportunity.<\/strong><\/em><\/p>\n\n\n\n<p><em>Luca Boffa<\/em><\/p>\n\n\n\n<p>Well, we as a sector have been in crisis for 12 years now, so let&#8217;s say that if we are here it&#8217;s because crises are always an opportunity and logically, as I said before, you have to be able to change, don&#8217;t be afraid to change. This is a slightly different crisis because for now it is not yet a systemic crisis, it is a period crisis. If the period continues much longer it may become a systemic crisis that we will carry with us for perhaps 10-15 years. But there are good opportunities in our sector: nowadays there are more things to buy, so we who buy buildings on land, so called sky-land, there are more to sell because there are funds fleeing Italy, there are private families who want to sell so there are opportunities. Then the opportunity must still be commensurate with the financial strength.<\/p>\n\n\n\n<p><em><strong>This period crisis is obviously due to covid and so I ask both of you how difficult it was to maintain high quality standards and when I had to change jobs for example with smart working in your sectors.<\/strong><\/em><\/p>\n\n\n\n<p><em>Stefano Quercetti<\/em><\/p>\n\n\n\n<p>This period is extremely difficult in all respects, both from a business and organisational point of view within a company whose virus has had a truly devastating effect because it only takes a single case to bring a production department to a standstill. So it is putting a huge strain on our production capacity, right now it is reduced to 1\/3 so we have lost 2\/3 of our production capacity. As of tomorrow we will have to resume but it is really becoming so difficult to manage that you can&#8217;t even tell customers when the goods will be available anymore, because you really don&#8217;t know, it depends on the outcome of the swabs and you don&#8217;t know that until they get to you and they probably get to you after 7, 8, 10 days. Lately we have been getting it after 10 days, so it is very difficult, but we are still making it.<\/p>\n\n\n\n<p><em><strong>And in your sector Luca?<\/strong><\/em><\/p>\n\n\n\n<p><em>Luca Boffa<\/em><\/p>\n\n\n\n<p>We are a productive sector so people on the construction site cannot be replaced by working from home. We already suffered a lot between March and April and May, with work at a standstill because they hadn&#8217;t stopped us but the construction warehouse, quarries, transport were blocked. We do not realise that we are all connected to each other, so it is&nbsp;&nbsp;been very complicated. We personally are either open or we are closed, there is no such thing as &#8216;half open&#8217; and &#8216;half closed&#8217;, especially on the construction site, but also the work in the office is a design work, a work of ideas, of exchanging ideas, interactions between people that cannot be done each at home so for us this can only be a period, a moment, we manage this situation but it cannot last more than a few more months. Otherwise, alternative solutions must be found, but which I cannot tell you what they might be.<\/p>\n\n\n\n<p>So I would like to thank our two guests who helped us today to understand how this connection between companies that they spoke about in their last answers can become a virtuous network for the growth of the Italian system and individual companies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Every day we hear about &nbsp;made in Italy,&nbsp;business networks, quality, eco-sustainability&#8230; but what &nbsp;does it really mean for a company to embrace these concepts and live them every day? Today we are joined by two entrepreneurs &nbsp;working in very different fields &nbsp;\u2013toys and the&nbsp;design and construction of real estate&nbsp;\u2013who will share with us their vision [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-19740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exclusive-talks-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive Talks with Building and Quercetti - Exclusive Brands Torino<\/title>\n<meta name=\"description\" content=\"Exclusive Talks with Building and Quercetti, an appointment with Italian excellence on the Exclusive Brands Torino channels. 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